The Engagement Gap: Why Corporate Sustainability Programs Lose Employees — and the Psychology Behind Winning Them Back
Corporate sustainability programs are failing not because employees oppose environmental responsibility, but because the programs themselves are poorly designed, performatively communicated, and structurally disconnected from the work people actually do every day. Green fatigue is a predictable response to inauthenticity — and reversing it requires a candid diagnosis of where corporate sustainability culture goes wrong. This piece offers that diagnosis, and a practical prescription for companies